The White Bison Media Story

White Bison Media was founded by Will Thomas, who spent years directly employed by Google working on some of their most influential visual discovery initiatives.

What Will Did at Google

Will wasn't just contracted by Google—he was part of the team building the programs that changed how businesses appear in search:

• ✓ Google Trusted Photographer / See Inside - Captured and optimized interior imagery for thousands of businesses
• ✓ Google Hotels Program - Onboarded hotels with photography, 360° tours, and Business Profile optimization
• ✓ Google Street View - Contributed to mapping and visual discovery infrastructure
• ✓ Platinum Google Business Photographer - Achieved and maintained top-tier status for 12 consecutive months

This wasn't theory. Will photographed, toured, and optimized hundreds of hotels and businesses during the buildout of Google's visual discovery ecosystem.

What That Means for You

White Bison Media brings first-hand, operational understanding of how Google interprets, ranks, and surfaces visual content. We know what the algorithms prioritize because we helped build the programs they serve.

When we optimize your photography, video, virtual tours, or Google Business Profile, we're applying the same standards Google uses internally—not guessing based on blog posts or outdated tactics.

This is visual marketing grounded in real-world platform experience, not theory.